My Girls Branding

Branding for My Girls - specializing in custom fitting sports bras.

My Girls is all about the perfect fit. They specialize in custom fitting sports bras for ultimate support. Simple and contemporary were keyed in on early as a target look. Approachable, athletic, and sincere. The mark is sophisticated without feeling stuffy or contrived. Collateral materials straddled the line between dynamic - to emphasize the sportiness - and subtle - so as not to feel over-the-top. 

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