White's Welding Logo and Branding Identity Design.
White's Welding commissioned me to design their new logo. They are a small, local shop with one simple need: A simple, professional mark. This sturdy symbol was designed from references in the construction and manufacturing sectors. After a series of design options, we moved away from solutions with sparks and welding helmets. Settling on the simplified form of the "W"—reinforcing the White name with a flexible symbol that works in a variety of applications and colors.