Hold Fast Camera Harness Retail Packaging

Retail packaging development for high-end photographer's harness system.

When Hold Fast needed a creative way to display their Money Maker camera harness at the retail level, I was part of the Wenzel Creative team that provided the answers. Moving from online sales to a brick-and-mortar presence demanded a solution that allowed the consumer to touch and feel the quality of the leather and craftsmanship of this unique solution for photography professionals and enthusiasts.
The final hanger design as presented after a series of visual and functional design explorations as seen below. 
A variety of design solutions were approached before settling on the final layout.
Multiple sizes, shapes and substrates were tested and prototyped.

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