These initial packaging concepts, for Wenzel Creative, presented the client with two unique directions - one more suitable for the standard retail grocer shelf, the other a bit more upscale and high-end. Ultimately the designs were combined by the client for presentation to their buyer. I shot the photography in-house as FPO and to provide art direction for the client in the event final photography was shot separately.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/f8ec5802a4c875eeae8ff1a525462d51/927f7322a362f6d6445330ec_rw_600.png?h=72ec9befe87ae6888dde3ff536f1fefe)
Retail/Grocer concept
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/f8ec5802a4c875eeae8ff1a525462d51/f610ca8ae27aa31e96a7e0e2_rw_600.png?h=078fe6b73cd2f88d69b7c95da50941f5)
The more formal, high-end concept.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/f8ec5802a4c875eeae8ff1a525462d51/c6f2c61a70bb32d5a60e238b_rw_600.png?h=280cf82536cb4aabbfbc1d4183605d1a)
Final revised designs that the client presented to the buyer.