These initial packaging concepts, for Wenzel Creative, presented the client with two unique directions - one more suitable for the standard retail grocer shelf, the other a bit more upscale and high-end. Ultimately the designs were combined by the client for presentation to their buyer. I shot the photography in-house as FPO and to provide art direction for the client in the event final photography was shot separately.
Retail/Grocer concept
The more formal, high-end concept.
Final revised designs that the client presented to the buyer.
