When Hold Fast needed a creative way to display their Money Maker camera harness at the retail level, I was part of the Wenzel Creative team that provided the answers. Moving from online sales to a brick-and-mortar presence demanded a solution that allowed the consumer to touch and feel the quality of the leather and craftsmanship of this unique solution for photography professionals and enthusiasts.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/f8ec5802a4c875eeae8ff1a525462d51/0a257315161c83fe1a88c114_rw_600.png?h=1e834f55ef4ea301645c2d5e5dad4f31)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/f8ec5802a4c875eeae8ff1a525462d51/938e81bcf8e35da05a422a2b_rw_1200.png?h=054ea9b8622dbea974d63ec197f73a50)
The final hanger design as presented after a series of visual and functional design explorations as seen below.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/f8ec5802a4c875eeae8ff1a525462d51/f33696dc6d125a24eca8ce60_rw_600.jpg?h=2bdf5bacc42ee4213934fa3f8b416245)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/f8ec5802a4c875eeae8ff1a525462d51/d250261dc8549506ace3ab9b_rw_600.jpg?h=ec4a1b7c41e88c8dd45feb15db6a2aa3)
A variety of design solutions were approached before settling on the final layout.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/f8ec5802a4c875eeae8ff1a525462d51/810ae7b8da1084ab982a33f6_rw_600.jpg?h=3cb470b0d27b8ef015f8ab7d3bf7d580)
Multiple sizes, shapes and substrates were tested and prototyped.